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How Focusing on Lifestyle and Trends Can Boost Your On-Premise Alcohol Sales

July 13, 2022

When was the last time you changed your restaurant’s bar menu or reevaluated your inventory?

Have you been considering your own brand of spirits with a label that turns heads?

On-premise alcohol sales are a significant source of revenue, but many bars and restaurants struggle to keep up with the latest trends when it comes to spirits. There’s nothing wrong with proven favorites. However, changing with the times can expand your devoted clientele.

The trends we’re talking about include new alcohol variations, flavor enhancers, fresh ingredients, and possibly even a custom blend exclusive to your brand. So, if you’re ready to make a change that could lead to an increase in your bottom line, this is for you. We’re covering how inventory and menu updates prompted by lifestyle and trends can boost your on-premise alcohol sales.

Whiskey Grows in Popularity

Craft spirits continue to grow in popularity. So it makes sense that you might want to expand upon your cocktails and spirits selection based on the demand.

Gin and vodka are mainstays in the industry. However, the spotlight these days is shining brightly on whiskey. Bars and other alcohol-serving establishments might want to cash in on the whiskey trend with custom brands and unique flavor enhancers. Whiskey also inspires seasonal menus that extend to food as well as drinks.

Top-Shelf Spirits

The quality of alcohol is equally as important, especially to millennials. Today’s consumers demand higher-quality beverages. So, you may be able to improve on-premise alcohol sales by adding more top-shelf spirits to the menu.

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Natural Ingredients and Unique Flavors

In addition to the rising popularity of whiskey, there’s another lifestyle trend that many millennials and other discriminating patrons look for when deciding on a beverage – a key focus on natural ingredients.

This generation prefers to see drinks crafted without preservatives. Quality and uniqueness are two deciding factors when settling on an alcoholic beverage. Most want to see exciting flavor combinations that they can’t get elsewhere. Simple syrups are replaced by fresh fruit, nuts, herbs, spices, and other natural mix-ins.

Updating Your Inventory

So, how can your establishment cash in on this trend?

Switching up your ingredients is a quick and easy way to cater to your customers. New options inspire new cocktails.

Another solution would be to create a custom blend unique to your location. Next Century Spirits can help you to design a beverage scalable to your business. You don’t need to be a national chain to take advantage of the exclusivity that can put your brand on the map.

Drink Trends

Apart from quality and unique flavors, what are today’s consumers looking for in a great drink?

Discriminating drinkers focus on smooth beverages that are relatively light. Customers look for superior spirits in the following four categories:

  • Whiskey or bourbon
  • Scotch
  • Gin
  • Vodka

Creating Your Own Line of Spirits

While minor changes could appease your clientele, you might also consider launching a custom line of spirits catering to these lifestyle trends.

Here at Next Century Spirits, we provide custom turnkey solutions and scalable options for your private brand. You’ll have a one-of-a-kind blend, translating to another way to cater to your customers and boost your on-premise alcohol sales.

How can we be a partner to your successful business as a supplier and vendor?