It’s essential to be one step ahead of the curve as a business owner. Lifestyle trends are constantly evolving, but the healthy living trend has gained significant traction and looks like it is here to stay.
What does this mean for restaurants, bars, and liquor retailers?
With attractive product offerings and a few menu tweaks, you can capture the attention of a substantial portion of an ever-increasing market. Here are a few ideas for attracting the crowd of low-calorie drinkers.
Cocktails can be amongst the worst offenders when it comes to calorie content. However, you can easily turn your cocktails into enjoyable low-calorie beverages by swapping out a few ingredients.
Consider adding tasty elements to some menu items to boost the flavors—for example, a twist of grapefruit peel or fresh herbs like thyme, rosemary, or mint. Muddle the spirits with fresh berries or spices like cinnamon and cloves.
The health and wellness trend isn’t just about omitting excessive sugars and alcohol. It’s also about adding superfoods. Use ingredients like blueberries, cocoa nibs, matcha powder, goji berries, and chia seeds to up the health benefits of your low-cal cocktails.
Alcoholic beverages contain several calories. And those calories can add up very quickly for those who want to enjoy a drink or three with their buddies at happy hour. Spirits are an excellent option to keep that calorie count low, though.
Beers rank high in the calorie department because they have a high carbohydrate content. Wine has a slightly lower calorie count but also contains several carbohydrates in the form of grape sugars. Spirits in their pure form (i.e., no mixers included) contain no carbohydrates.
Forgo adding sugar-rich tonic water. A well-made gin with complex fruity and herbaceous notes can be enjoyed on the rocks or with a bit of sparkling water.
The same goes for a whiskey meticulously made and blended to perfection. Whiskey in cola isn’t only bad for the waistline. It also masks all the nuances that distillers took years to create!
Health-conscious customers now consume fewer drinks because they want less alcohol and lower calories. However, they still want a memorable experience. Promote the superior enjoyment of premium drinks to avoid missing out on income.
Educate your staff and your consumers. There are further benefits to drinking premium, quality products, as they’re usually made with greater attention to detail and superior ingredients. Beverages manufactured by companies using organic ingredients or are uplifting to society are also great selling points.
Make the most of this movement toward lower-calorie alcoholic beverages by developing custom premium spirits or bringing your own lower-calorie canned cocktails to market.
The team at Next Century Spirits can help you with every step of the process. Our experienced blenders and scientists can custom formulate the perfect spirit in a range of different volumes, from product conceptualization to packaging development and bottling and canning services.
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