For many bars and restaurants, the hours after lunch and before dinner are notoriously slow. Business owners can even lose money staying open during this time. So, ‘happy hour’ was conceived to help circumvent this loss and drum up business at a time that’s as quiet as dinner in a Benedictine monastery.
A consistently good happy hour is a ticket to creating repeat business and a steady income stream. Beer o’clock gets more people through your doors during typically slow times. The right up-selling strategies also entice customers to spend more at a time of day that they wouldn’t usually be spending money in a restaurant.
Happy hour is great for launching new products and an effective way to attract new customers. Many restaurant-goers will visit a new venue because of a promotion or discount offered.
It’s more than just a discounted drinks menu for the business-savvy restaurant owner. If approached cleverly, your social hour can become a significant revenue stream for your establishment.
Tip: Get in touch with your alcohol distributors. They may have some excellent happy hour ideas to share with you. And, if you’re willing to offer their brand exclusivity or put up some marketing material, they could offer reduced prices on certain products.
To strengthen your brand and add a special touch to your happy hour, why not consider making your very own vodka, tequila, whisky, or gin?
The team at Next Century Spirits can assist you with this process from start to finish. We can help you through all the phases of producing your own alcoholic beverage, from product development to flavor profiling, distilling, blending, and packaging.
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