Bear FightAmerican Single Malt Whiskey Announces Partnership with Seth MacFarlane
As Bear Fightexpands its launch, MacFarlane steps in as a Brand Stakeholder & ChiefStoryteller
Raleigh, N.C.(October 19, 2022) | Today Bear Fight American Single Malt Whiskey announces SethMacFarlane as a brand stakeholder. In addition to his equity stake in thebrand, the writer, actor, director, producer, and singer will also serve asBear Fight’s Chief Storyteller – establishing the brand’s unique voice andemulating Bear Fight’s disruptive, yet approachable spirit through creativepieces as the brand expands its launch after its initial release in May2022.
“There’s a lot of whiskey out there. So for me to putmy name on it, you know it's either great, or I’m getting paid a ton of money,”said Seth MacFarlane. “Well, they’re paying me almost nothing which means BearFight is damn good whiskey. I don’t always stare off to the left side of aphoto at something off-camera while holding a bottle, but when I do, thatbottle is Bear Fight whiskey.”
“Our partnership with Seth MacFarlane is invaluable tous as his personality and work push the envelope just like Bear Fight,” saidAnthony Moniello, Co-CEO of Next Century Spirits (NCS). “Bear Fight was createdto challenge the traditional norms of single malt whiskey and rewrite the rulesof the American whiskey experience. We believe Bear Fight’s versatility andapproachable price point will set the brand up to be the #1 American SingleMalt Whiskey that propels the category forward.”
In every bottle of Bear Fight, consumers willexperience the convergence of traditional single malt whiskey-making techniquesand a new-world approach to whiskey-making. Using proprietary maturation andfinishing processes, Bear Fight creates a bold – yet approachable – AmericanSingle Malt Whiskey with a consistent and balanced flavor profile in eachsip.
Aged for at least three years in first-fill bourbonbarrels and finished in peated-smoked oak and sherry casks, Bear Fight is aversatile American Single Malt Whiskey that mixes the new-world flavors ofAmerican Whiskey and Bourbon, with old-world flavor notes and traditions ofsingle-malt whiskey. The result is an aroma and flavor of candied pecans, ripered apples, sweet sherry, and a hint of Islay-style peat smoke.
Bear Fight is available nationwide atan SRP of $39.99 on ReserveBar and ForWhiskeyLovers.com and in select statesincluding AR, CO, CT, DE, DC, FL, GA, KS, KY, MD, MA, ME, MI, NJ, NY, NC, OH,PA, RI, SC, TX, and WI. To learn moreabout this award-winning whiskey, please visit: www.bearfightwhiskey.com or visit our social channelson Instagram, Facebook, and Twitter.
Seth MacFarlaneis represented by Jackoway Tyerman Wertheimer Austen Mandelbaum Morris &Klein Venable. Chris Chatham at Manatt represents Next Century Spirits.
Bear Fight is about unabashed authenticity. It’s aboutquality, innovation, perseverance, and confidence. We’re comfortable with whowe are, and our approach to whiskey reflects this. We’re not a boring,run-of-the-mill whiskey and we’re not afraid to prove it to you.
Next Century Spirits is a full-service distilledspirits and marketing company. NCS specializes in the creation and process ofdistilled spirits for private label, bulk, and private brands. They have wonnumerous awards including the 2021 North Carolina Distillery of the Year. Theyproduce one of the top 20 whiskies in the world and ship to customers all overthe globe.
NCS Brand Group focuses on the marketing anddistribution of its owned brands which includes Bear Fight American Single MaltWhiskey, Creek Water American Whiskey, and Caddy Cocktails.
Seth MacFarlane’s talents encompassevery aspect of the entertainment industry. At 24, he became theyoungest showrunner in television history when his animated series “FamilyGuy” aired on FOX. Heading into its 21st season, the show has garneredMacFarlane five Emmys and makes him the tied record-holder for the mostvoice-over Emmy wins of all time. Most recently, MacFarlane premiered“The Orville: New Horizons” on Hulu, the third season of his Emmy-nominated,live-action, space adventure series in which he created, executiveproduces, and stars in. MacFarlane made his film directorial debut with thethen-highest-grossing original R-rated comedy of all time, TED. Inaddition to voicing the lovable, foul-mouthed teddy bear, he alsoco-wrote the film, which went on to make more than $545 million worldwide. Onthe heels of that success, MacFarlane hosted the 85th Academy Awards,where he was nominated for “Best Original Song” from TED, and then wroteand directed the prosperous sequel, TED 2. Due to its cult following,MacFarlane is currently in production on the anticipated “Ted” TV series forPeacock, in which he will reprise the voice of the iconic teddy bear,while also directing, writing, and executive producing all episodes. Amulti-hyphenate at his core, MacFarlane is also a five-time Grammy nominatedvocalist who has released seven studio albums, his most recent being Blue Skies, and has landed several No. 1 debuts onthe iTunes Jazz Charts.
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